Monday, February 21, 2011

Free Websites & Making Money Online Don't Mix

It amazes me how many people tell me that they want to start a business website but don't want to spend any money.
I personally don't know of a single successful website owner that created their business website on a free host.
If you were starting an offline business, you'd plan on investing some money right? Well, doing business on the web is no different despite many beliefs. If you don't plan to invest anything to start a business then I'd have to question your drive.
I've been making money on the Internet for over a decade and I have YET to read a success story from someone hosting their site on Blogger.com or Yola. It's no coincidence that successful people own their own domains.
Plus, you can't expect people to take you or your site seriously if your website address starts with something like is http://myfreesite...
And if the address doesn't tip your visitor's off, the banners and pop-ups you'll be forced to display sure will. Also, the templates (if any!) they provide are generally very basic and lacking a professional appearance.
Think about it. Wouldn't you be a little suspicious if the web address of a business was something like http://members.aol.com/users/myhomepage.html with pop-ups and banners instead of www.companyABC.com?
Web surfers are becoming much more Internet savvy and they can smell a "cheap site" a mile away. You don't want to lose credibility and potential customers because of the unprofessional feel.
Any time someone sends me their "business" site on Blogger.com I immediately discredit the site. Sorry, but that's what most people do. Free web hosts just aren't taken seriously.
Not to mention, you can only do some much with them. So if you want to add shopping carts, order forms and additional interactive features you probably won't be able to do this because most free hosting companies don't offer that kind of functionality.
More Problems Free Website Hosters May Encounter
It is quite expensive for these companies to run a free hosting service because the company has to pay for the space and the bandwidth (traffic) to host thousands of web sites. And since they offering these sites for free, some companies find themselves loosing money very quickly.
They try to keep their service free by slapping banners on the member's pages, hoping that people will click and purchase products...but think about it...how many banners have you clicked on lately?
Exactly.
Then some may try to redeem themselves by charging a "small" fee for their service. And of course, if you aren't willing to pay for your site, you can say "bye bye" to all of your hard work.
If you haven't read my story, here it is again.
Almost all free website providers let you know in their terms and conditions that there are NO GUARANTEES when it comes to keeping your available. Which means they reserve the right to remove your site at anytime, regardless of how much work you've put into it.
I really hope you'll decide to come back and learn how to register your domain name. Speaking as someone who has been burned by the free hosting companies, I am confident you won't regret the choice to pay for your site.

The Do It Yourself Method

I've actually used both methods for building my site and there are advantages and disadvantages to both.
If you use the DIY method, you will have to go and register a domain name (yoursite.com) and then sign up for a web host and build your pages. You can either learn HTML or buy some kind of web editor like Microsoft FrontPage to build your pages. That's the method I used to build this site.
Averaging between $7 and $15 per month, the DIY method is usually the most cost friendly of the two but you are mostly on your own in terms of learning how to create your web pages and adding the AdSense code to your site.
Web hosts are generally there to house your site. They don't specialize in helping you market and optimize your site for the search engines to help you get traffic. So don't expect a lot from them in terms of helping you market your site and making money with Google AdSense.
This is not necessarily a bad thing. I had to learn how to build this site on my own and it wasn't very difficult.
I now manage all of my sites with Dreamweaver.

Creating Your Website for AdSense

Before you even begin your site, make sure you've come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.
The more content you have, the better chance you have getting accepted into the program. Also, the more content, the greater the earning potential. AdSense is nothing but a numbers game. If you want to make a lot of money, prepare to write a lot of content.
Now let's talk about building your website. There are two ways you can approach this:
1) Do it Yourself (DIY) from scratch
2) Use Site Build It! (SBI!)

My Google AdSense Earnings

I have been receiving monthly checks from Google since 2003, and I've read numerous success stories of websites earning 5 digit incomes per month with AdSense.
Now, I will admit, a 5-digit commission in a single month is probably not the norm for most participants.
I promote AdSense on three of my websites and my monthly checks are usually around the $6,000 mark.
My sites have been around for a long time and I have a great deal of traffic so that's a big reason why I earn so much. I promote my sites on Twitter, YouTube, Facebook, etc. Making a lot of money with AdSense is all about numbers. The more traffic you have, the greater the earning potential.
My checks weren't always this large. I think my first month's earnings in 2003 totaled less than $20. However, as my traffic increased, so did my checks.

My Google AdSense Earnings

I have been receiving monthly checks from Google since 2003, and I've read numerous success stories of websites earning 5 digit incomes per month with AdSense.
Now, I will admit, a 5-digit commission in a single month is probably not the norm for most participants.
I promote AdSense on three of my websites and my monthly checks are usually around the $6,000 mark.
My sites have been around for a long time and I have a great deal of traffic so that's a big reason why I earn so much. I promote my sites on Twitter, YouTube, Facebook, etc. Making a lot of money with AdSense is all about numbers. The more traffic you have, the greater the earning potential.
My checks weren't always this large. I think my first month's earnings in 2003 totaled less than $20. However, as my traffic increased, so did my checks.

How Much Can You Earn With AdSense?

Google does not disclose exactly how much you'll earn per ad that is clicked.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.

What is AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.
This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some